We asked Hella Jongerius to come up with a design for tableware reflecting the majolica plates that are such an important part of our company history. Designed for everyday use, these roughly decorated plates were produced on a large scale until the end of the nineteenth century. They disappeared from the range when the company began to focus on making earthenware using the faience technique.
In contrast to faience, and for financial reasons, only the front of Dutch majolica was covered with the more expensive white tin glazing, and on top of that there was often a simple painting. The reverse of the earthenware was treated with a transparent and cheaper lead glazing. In her design,